An exciting competition that will bring the municipality to life.
In the context of a tender that we won in 2022 for the Cleaning Department of the municipality of Schaerbeek, we proposed a campaign concept aimed at engaging young people and reaching audiences that are more challenging to raise awareness about cleanliness issues in a municipality.
To achieve this, we developed a mobile application as the main support for a contest organized throughout the municipality during the months of April and May 2023.
By downloading the application, citizens have the opportunity to join a team led by an influencer to contribute to the overall effort. Once part of a team, individuals can take on personal challenges to earn points and participate in a group challenge every weekend, which involves a waste collection to earn a significant number of points for their team.
The application provides an overview of the progress of both teams and personal achievements within the team. It also allows users to access challenges and validate them by submitting before-and-after photos of their accomplishments.
Ultimately, the application allows users to access the prize list and enables influencers to communicate with their team through notifications. Additionally, it allows the municipality to convey basic cleanliness tips and provide a range of other information related to the same subject.
- Branding
- social media management
- Communication strategy
- User experience design
- App design & development
- Technology
- Flutter/Dart
- PHP
- Filament CMS (Laravel)
- on Apple Store & Play Store
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@2022This is Focus Skateboards, by unanim.