ShifTech is the perfect example of a modern success story. Acquired and boosted by renowned French influencers since 2020, the brand has inaugurated 9 new centers. In 2023, their 15th anniversary marks the start of a new journey: ShifTech embarks on a complete overhaul with a strong focus on their digital presence.

We helped and guided ShifTech in this online B2B and B2C diversification. We developed a new showcase site, aligned with their new art direction, to highlight their various services. In-depth articles, advice and use cases come together to increase user awareness. Navigation is designed to foster brand consideration and encourage users to visit the online store - where conversion takes place.

Intense collaboration was necessary to set up all the processes necessary for this new mode of operation. Shopify was the tool chosen to run the online store engine. The ShifTech site is connected in real time to the Shopify database to offer the most advanced and realistic experience possible for high-performance car enthusiasts.